School of Art Design and Media, with a student enrollment of about 2400 and a high caliber faculty team of 83, has a few departments such as Visual Communication Design, Environmental Design, Product Design, Product Design (Digital Design), Clothing and Apparel Design, Clothing and Apparel Design (Character Image Design), Journalism, Journalism (Media Management), Network and New Media, Fashion Communication, Fashion Communication (Fashion Marketing and Sales), and others.

The School adheres to the principal of cultivating high-caliber application-oriented talented personnel to satisfy the needs of the modern society as its goal, takes the employment of the graduating students as its guidance, and nurtures the students to become application-oriented, interdisciplinary, globalized, and art and science-oriented talented professionals as its training concept. Ever since the founding of the institution, the School has already established an almost perfect education system and superior conditions, and delivered a large number of excellent professionals to the society.